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Front cover of The service-dominant logic of marketing by Robert F. Lusch

2 editions

2006 first published

V · Philosophy

The service-dominant logic of marketing

Name: The service-dominant logic of marketing
Author: Robert F. Lusch

by Robert F. Lusch

Subjects Marketing · Philosophy · Relationship marketing · Customer services · Philosophie · Service à la clientèle

Language ENG

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The service-dominant logic of marketing

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