Author
Incore Publishing LLC
25 titles available
Macromarketing, Ethics, and Social Responsibility
Consumer Behavior
Managerial Marketing
Relationship Marketing
Marketing Theory and Orientations
Analytical Marketing
Early Years
Methods and Measures
Fourth P
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
Globalization and International Marketing Competition
Research Methods
Visioning the Future
Research in Consumer Behavior
Models, Theory, and Methods
Pricing Management and Practice
Price-Quality-Value Relationship
Improving the Role and Practice of Marketing
Comparative Price Advertising
Marketing Management and Strategy
Channels of Distribution
Globalization and International Marketing Competition
International Marketing
Organizational Buyer Behavior
Helping Define the Field and Expand Its Horizons
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